Top 5 Consumer Finance Apps in Mexico Q1 2024: Performance Overview

In the first quarter of 2024, the top 5 consumer finance apps in Mexico showed varying trends in weekly downloads and active users. Here’s an overview based on data from Sensor Tower.

Banco del Bienestar Movil experienced a notable fluctuation in weekly downloads, peaking at approximately 594K in the week of January 22, before gradually declining to around 45K by the end of March. Active users saw an upward trend initially, reaching around 3.2M in late January, but declined to about 2.2M by the end of the quarter.

BBVA México maintained a relatively stable download rate, starting at around 212K and peaking at approximately 243K in several weeks throughout the quarter. Active users demonstrated a consistent pattern, reaching a peak of about 9.9M in late February, before slightly decreasing to around 9.4M by the end of March.

Nubank: Conta, Cartão e mais saw steady weekly downloads, averaging around 180K, with a minor decline towards the end of the quarter to about 155K. Active users showed a positive trend, increasing from approximately 3.0M at the start of January to around 3.2M by the end of March.

Banco Azteca had consistent download numbers, starting at around 126K and maintaining similar levels throughout the quarter. Active users, however, showed a slight decrease from around 4.4M in early January to about 4.1M by the end of March.

Finally, Stori - Tarjeta de Crédito experienced a decline in downloads from around 156K in early January to about 83K by the end of March. Active users showed minor fluctuations, starting at approximately 1.3M and maintaining similar levels throughout the quarter.

These insights provide a snapshot of the app performance in the consumer finance category for Q1 2024 in Mexico. For more detailed analysis and data, visit Sensor Tower.